No matter if you’re a YouTuber, streamer, advertiser, or a small business owner looking to leverage the most popular video platform on Earth , you should know by now that simply uploading your latest creation and hoping for the best won’t result in your video going “viral” – or even reaching your target audience. Despite the number of improvements made to the service since its inception in 2005, it’s still unclear how end users are meant to optimize their content to ensure it reaches the largest viewership possible.